Sealy

Since Sealy was established in the UK, it has remained one of the fastest growing brands and has consistently achieved record sales - a significant achievement in the present economic climate and an increasingly competitive market place. Sealy only sells to bona-fide retail outlets and numbers among its major accounts large groups including Furniture Village, Bensons and Dreams.

The company’s strategy is to continue to develop major account trade, while at the same time significantly increase market penetration and distribution through independent retailers and the expanding contract, mail order and home shopping markets.

An on-going commitment to research and development has resulted in Sealy winning various industry awards for quality, innovation and overall manufacturing excellence. This includes winning the prestigious ‘Bed of the Year’ award on two occasions. 1995 saw Sealy become the first company in the bed industry to be awarded the FIRA (Furniture Industry Research Association) Gold Award, for product excellence.

Sealy also won the Furniture Industry’s coveted ‘Consumer Marketing Award’ in 1995 and again in 2002 in recognition of overall marketing effectiveness. On a more local level, the company has also held the title of Cumbrian Business of the Year and in 1999, Sealy was voted North West company of the year at the prestigious Duke of Westminster Awards.

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